Is your Meta ad account actually set up to perform?
This guided health check helps you uncover what’s quietly wasting spend, limiting scale, or dragging down performance across your Meta setup.
What this checks
This is built to assess the commercial building blocks that most often affect Meta performance — not just whether your account looks tidy.
Hi, I’m Jacqui.
I’ve spent 25+ years working across agencies and brands, auditing and fixing paid media accounts. I’ve worked across every category and on hundreds of clients — from smaller businesses spending a few thousand a month to brands investing $250k+ a month.
This audit is based on what actually breaks performance — not theory.
Most Meta accounts don’t fail because of budget. They fail because of weak structure, poor tracking, lazy creative, and unclear strategy. This will show you where yours stands.
Before you start
Capture your details so you can save your results, download a PDF summary, or have the outcome emailed via your own email app.
This version stores responses inside the browser. It includes a hidden insights page for your own review on this device. For true cross-client central reporting, the next step is connecting this to Airtable, Supabase, or another shared database.
Built for people who need clarity, not platform jargon.
Each question includes the commercial impact, Jacqui’s real-world perspective, and exactly where to look inside Meta so you’re not left guessing.
Plain-English checks
You do not need to be deeply technical to use this. It is designed to help non-experts assess whether the fundamentals are actually in place.
Commercial lens
This does not just check settings. It looks at what might be wasting spend, weakening signals, or hiding poor performance behind pretty metrics.
Human guidance
Jacqui’s insight adds real-world context from years of account audits, so the tool feels grounded rather than generic.
Want to go deeper?
This tool highlights where your account may be underperforming. The next step is understanding what to prioritise, what to fix, and where the real growth opportunity sits.
Audit Review Session
A guided walkthrough of your results with practical next steps, quick wins and a sharper point of view on what is helping or hurting performance.
- 60-minute review session
- Prioritised risks and opportunities
- Ideal for businesses wanting clarity fast
Full Meta Audit
A deeper dive across setup, tracking, structure, creative, reporting and commercial opportunities with written recommendations.
- Broader account diagnosis
- Commercial recommendations, not fluff
- Ideal for businesses spending and scaling
Need help fixing it?
If the audit highlights foundational issues, the real upside is not just knowing they exist — it is fixing them properly and in the right order.
- Tracking and measurement clean-up
- Account structure and campaign logic
- Creative and testing roadmap